Tabasco® Canada

Let's Get Real

When you are the inventor of a category, you have a lot to say - especially when competition gets hot. Tabasco’s proprietary process, passed through generations of family members was a story certainly worth telling. Aardvark established a confident stance under the “Let’s Get Real” creative platform and sought to open conversation within the food service channel about what makes a truly quality hot sauce.

Still privately held and currently operated by the third generation of family members, the Tabasco production facility located on Avery Island in Louisiana underpins a legacy of tradition and pedigree like no other brand. Period. Innovative channel strategies and dynamic content proved engaging and very successful.

The Tabasco 1868 Diamond Rewards Program was created to provide a foundation for real conversations among leading progressive chefs and the Tabasco brand. The collaboration of the two proves to be an invaluable resource for both, exploring new boundaries of flavour and strengthening brand advocacy among an influential group of industry leaders.