ABB Formula E VIP Global Event Series

Let’s write the future. Together.

As the leader in E-Mobility infrastructure and title sponsor for the FIA Formula E global racing series, ABB engaged Aardvark for the concept and global execution of a 3 day VIP customer experience throughout cities in Europe, Asia and North America.


Through extensive digital integration, exceptional venues, dynamic entertainment and seamless logistics, ABB customers were able to immerse themselves in global product knowledge while experiencing a culturally relevant VIP Formula E race experience like no other.