Trophy Foods Inc.

After thriving for over 40 years in manufacturing for its private label nut and confectionery customers, Trophy Foods engaged Aardvark to energize its under-performing ‘Trophy’ branded line of consumer products in Canada. Differentiated by a unique ‘Direct From Grower’ sourcing model, their high quality products required a strategy to increase retail distribution and build mass awareness among consumers to drive trial.

Through Aardvark’s well defined segmentation, package design, innovative retail merchandising programs, website development and a focused national activation program, Trophy enjoyed unprecedented, double digit, year over year growth.

Packaging
Digital Platform
Calgary Stampede Sponsorship Program

After securing Trophy Foods as the “The Official Nut of The Calgary Stampede” in the company’s largest market, Aardvark engineered and executed a comprehensive pop up retail, experiential marketing and VIP experience at the Stampede venue.

Creating Trophy Moments

The Trophy Moments campaign platform was developed to underpin all activation within numerous channels including Teir 1 events nationally and priority retail partners. It served to celebrate a standard of quality and shared snacking occasions.

Trophy Pop-Up Market
Safeway Foods Partnership