General Electric Company

We see our clients as partners who share a common vision. As a true leader in innovation, General Electric has been partnering with Aardvark in North America to develop integrated b2b campaigns, execute national product launches, provide ongoing strategic brand insights and execute production creative services to support their admirable endeavors.

GE WattStation
A prominent Toronto property management company wanted to generate positive PR interest in one of it’s landmark downtown properties by designating prime parking spaces for electric vehicles. GE and Aardvark created a dynamic solution to highlight these preferred spots and to celebrate the Wattstation wall mount EV chargers. By bringing the outside in, we allowed EV owners to revel in their natural environment.
GE Ride & Drive Program
GE Capital’s annual Ride & Drive event allowed auto manufacturer partners to offer corporate fleet managers a chance to test drive the newest model releases on a closed track. Aardvark devised the event name and creative strategy to demonstrate GE’s ’technology’ theme. ‘Drive into the Future’ was born and came to life visually with technically inspired illustrations of circuit board and electric vehicle graphics.
GE Off Road
GE Industrial Solutions initiated a counter promotion at one of its flagship distributors to drive increased incremental sales for that location. The Off Road Performance Drive incited contractors to purchase GE electrical distribution products for a chance to win an ATV. The POP display of the grand prize at the location was developed along with a counter wrap and other collateral to create quite a buzz- Incremental YOY sales increased by 28% during the promotion period.